Our marketing strategy blends Wall Street-level analysis with white-glove execution to maximize value and protect your peace of mind. Every home we represent receives a custom plan, including expert staging, cinematic visuals, strategic pricing, and a tailored digital rollout across premium channels.
From targeted Facebook and Instagram ads to email campaigns, private agent networks, and 1:1 outreach, we position your property to spark desire—and sell with strength.
Your Needs
Your Vision
Your Concerns
Your Questions
Your Finances
Your Time
Your Life
Our focus is on your complete satisfaction. In fact, we work to get the job done so well, you will want to tell your friends and associates about it. Maybe that’s why so much of our business comes from past customers and referrals. Good service speaks for itself. We are looking forward to the opportunity to earn your
referrals too!
Selling your home is more than a transaction—it’s a transition. Whether you’re moving across town, across the country, or across life chapters, our team is here to make the process smooth, strategic, and financially sound.
At The Mary Ellen Vanaken Team, we use The Vanaken Strategy—our proprietary approach built on decades of real estate, financial, and marketing experience. It’s designed to remove the guesswork, protect your equity, and position your home for the highest possible return in today’s market.
From your first consultation, you’ll get clear guidance and expert recommendations tailored to your property and goals. We start by analyzing current conditions in your specific North Atlanta neighborhood—whether you’re in Alpharetta, Milton, Roswell, Buckhead, or beyond. Then we build a custom plan to:
Prepare your home with the right updates, staging, and pre-market positioning
Price it with precision using deep market analytics and buyer behavior insights
Promote it through omni-channel marketing: social, search, email, agent networks, and more
Negotiate to secure the strongest offers and best terms
Navigate every detail through closing with white-glove service and constant communication
With our team handling everything behind the scenes—from contractor coordination to showing schedules—you’re free to focus on your next move. We don’t just list homes. We launch them with intention.
The Vanaken Strategy isn’t one-size-fits-all. It’s a fully personalized plan that adapts to your goals, your property, and your timeline.
We believe selling your home should feel empowering, not overwhelming. That’s why we offer a full suite of concierge-level services, crafted to deliver clarity, confidence, and a clear return on investment. From the first walk-through to the final closing signature, our team handles the details so you can stay focused on what’s next.
We start by positioning your home to shine—using professional photography, immersive virtual tours, and compelling, lifestyle-driven descriptions that attract the right buyers. Then we market it everywhere that matters: targeted online ads, email campaigns, social media promotions, agent networks, and open houses designed to create demand and drive momentum.
Behind the scenes, we’re constantly analyzing data, refining our strategy, and communicating proactively. Whether you’re in Milton, Alpharetta, Roswell, or Buckhead, we tailor our approach to your market, your neighborhood, and your home’s unique value.
When offers come in, we negotiate with precision—protecting your equity and your goals. And when challenges arise (because they sometimes do), we bring calm confidence and solutions that keep the process moving forward.
Because for us, selling isn’t just about getting you to closing—it’s about making sure you arrive there with peace of mind, the strongest possible outcome, and no regrets.
Spring and summer are popular, but we help you sell strategically year-round using market insights across Alpharetta, Milton, and Buckhead.
We guide you through smart updates like lighting, staging, and curb appeal that boost buyer interest and return on investment.
It blends financial strategy, buyer psychology, and concierge-level service to help you maximize profit with less stress.
Not necessarily. Most of our sellers benefit from focused, cosmetic updates that align with current buyer preferences.
We specialize in North Atlanta including Alpharetta, Milton, Roswell, Sandy Springs, and Buckhead.
If local buyers aren’t looking for super skylights or a steam shower, then it doesn’t make sense to add them.
A fresh coat of neutral paint, a new carpet, and a spruced-up landscape are typically low-cost ways to make a great first impression.
In general, updates to the kitchen and bathrooms provide the highest return on investment.
If you have old cabinetry, you might be able to simply replace the doors and hardware for an updated look.
Declutter, make repairs, and stage your home to maximize its value.
Work with a real estate agent to determine the best price based on market analysis.
Professional photography, online listings, and open houses to attract buyers.
Review buyer offers, negotiate terms, and accept the best deal.
Allow the buyer to inspect and finalize financing with an appraisal.
Sign paperwork, transfer ownership, and hand over the keys!
Selling your home is a big decision—and you deserve more than generic advice.
Let’s sit down for a relaxed, no-pressure conversation about your goals, your timeline, and how to make your next move a smart, strategic win.
We’ll walk you through The Vanaken Strategy—our proprietary approach that’s helped North Atlanta sellers maximize profit, minimize stress, and move forward with clarity.
In a digital world, it’s refreshing to connect in person. We’ll bring the coffee—you bring your questions.